The Exec Bachelor of Business Management (EBM) program from The ICI Canada Ltd in Canada is an undergraduate degree designed to develop future business leaders with strong analytical, strategic, and leadership capabilities. It provides a comprehensive foundation in core areas such as marketing, finance, management, and entrepreneurship, while encouraging critical thinking and innovation. Through a blend of academic theory, case studies, and practical experience, the EBM prepares students for dynamic careers in the global business environment or for further graduate studies.
Rooted in Henry Mintzberg’s "managerial mindsets" framework, the curriculum integrates participants’ real-world experience with academic models, emphasizing reflective learning, peer collaboration, and organizational impact.
- Objective
The program focuses on enhancing advanced skills in leadership, strategic management, financial analysis, and organizational development, preparing graduates to manage and lead businesses effectively in complex and competitive environments. Through a blend of management theory and practical application, students will be equipped to make informed decisions, drive business growth, manage change, and foster ethical and sustainable business practices. Ultimately, the program seeks to empower graduates to assume leadership roles that contribute to organizational success and sustainable competitive advantage across diverse industries.
- Learning Outcome
- Demonstrate effective leadership and management skills to oversee business operations and teams.
- Apply strategic thinking and problem-solving techniques to drive business growth and competitive advantage.
- Analyze financial statements and use financial management principles to support decision-making.
- Develop and implement marketing strategies to meet customer needs and enhance brand value.
- Utilize organizational behavior concepts to foster productive workplace environments and manage human resources.
- Employ project management tools and methodologies to successfully plan and execute business initiatives.
- Evaluate ethical, legal, and social responsibilities in business decision-making to promote sustainable practices.
- Core Modules
- Organizational Behaviour and Leadership
This module explores individual and group behaviour within organizations, emphasizing leadership styles, motivation, team dynamics, and change management. Students will learn to foster positive workplace culture and lead diverse teams effectively in complex business environments.
- Principles of Marketing
Students will gain foundational knowledge of marketing concepts including market research, consumer behaviour, branding, and digital marketing strategies. The course highlights the application of marketing principles within Canadian and global markets to create value and meet customer needs.
- Financial Accounting and Analysis
This module introduces students to financial accounting principles, preparing them to interpret financial statements, assess organizational performance, and make informed financial decisions. It covers accounting standards and regulatory frameworks relevant to Canadian businesses.
- Operations Management
Students will explore key operational processes including process design, quality control, supply chain management, and continuous improvement strategies. The course emphasizes operational efficiency and innovation using real-world examples from Canadian industries.
- Business Law and Ethics
This module covers the legal environment affecting businesses, including contract law, employment law, and regulatory compliance. Ethical decision-making and corporate social responsibility are integrated to prepare students for responsible leadership.
- Business Analytics and Decision Making
Focused on quantitative analysis, this course introduces students to data-driven decision-making tools and techniques such as statistical analysis, forecasting, and business intelligence. Emphasis is placed on practical applications using software tools to support effective managerial decisions.
- Strategic Management
Strategic Management equips students with the knowledge and skills to analyze competitive environments, formulate effective business strategies, and implement plans that drive sustainable growth. The course focuses on strategic analysis tools, decision-making frameworks, and aligning organizational capabilities with market opportunities in both domestic and global contexts.
- Elective Modules
- Introduction to Digital Business Strategies
Explore how digital technologies are transforming traditional business models and learn the basics of developing digital strategies to stay competitive.
- Fundamentals of Artificial Intelligence in Business
Understand the basic concepts of AI and automation and how they are applied to improve business processes and decision-making.
- Basics of Cybersecurity and Risk Awareness
Learn about common cybersecurity threats, best practices for protecting information, and the importance of maintaining business continuity.
- Principles of IT Governance and Ethics
Study the key policies and ethical issues involved in managing technology resources within an organization responsibly and effectively.
- Risk Management for Small and Medium Enterprises
Gain practical skills to identify, evaluate, and mitigate risks that affect small to medium-sized businesses.
- Behavioral Insights in Financial Decision-Making
Discover how human behavior influences financial choices and how managers can use this knowledge to improve budgeting and investment decisions.
- Creative Problem Solving and Innovation
Learn techniques to foster creativity and apply innovative thinking to solve business challenges and improve products or services.
- Organizational Change and Employee Engagement
Understand the basics of managing change in organizations and the role of employee motivation and communication in successful transformations.
