Centre for Continuous Learning

The Diploma in Business Administration is forward looking data driven executive program designed to equip professionals with the analytical, technical, and strategic skills needed to transform data into actionable business insights This program bridges the gap between data science and business decision making, preparing graduates to lead in a digital, data centric economy.

• Objective


• Gaining a comprehensive understanding of core business disciplines like accounting, finance, marketing, and operations.
• Learning how to apply effective management techniques, including strategic planning, decision-making, and resource allocation.
• Understanding the complexities of the global market, including political, economic, social, and technological factors.
• Developing skills in leading and motivating teams, including effective communication, delegation, and conflict resolution.
• Enhancing the ability to analyze complex business situations and develop creative solutions.
• Learning Outcome


• Develop a strong foundation in core business functions including management, marketing, finance, and human resources.
• Apply business strategies and analytical tools to improve organizational performance and drive decision-making.
• Strengthen leadership, communication, and team management skills to effectively manage people and projects.
• Build capability in business planning, operations management, and customer relationship management.
• Foster critical thinking, ethical judgment, and adaptability in diverse and dynamic business environments.
• Core Modules
• Principles and Practices of Management
Develop your fundamental knowledge of the principles of management and key subject concepts.
• Marketing Fundamentals
Covers basic marketing principles such as market research, segmentation, targeting, branding, and consumer behaviour. Students learn how to develop marketing strategies and campaigns.
• Business Communication
Develops professional communication skills in writing, speaking, and presenting. Topics include reports, emails, presentations, and interpersonal communication in a business context.
• Organizational Behaviour
Examines individual and group behaviour within organizations. Topics include motivation, leadership, team dynamics, culture, and conflict resolution.
• Operations Management
Teaches how to manage business operations efficiently. Topics include supply chain management, production planning, quality control, and logistics.
• Research Methodology
Learn how to design and implement scientific research projects for the eventual completion of a research heterogeneous environments.
• Big Data Management (Optional)
Introduces students to the principles, technologies, and challenges involved in storing, organizing, and analysing vast volumes of structured and unstructured data
• Elective Modules


• Strategic Management
Explore tools and frameworks used in long-term strategic planning. Learn how to assess competitive environments, formulate strategies, and drive organizational growth.
• Financial Management
Understand core financial principles, including budgeting, financial analysis, capital structure, and investment decision-making in a corporate setting.
• Human Resource Management
Examine employee recruitment, development, motivation, and performance management strategies. Learn to align HR practices with organizational goals.
• International Business
Study global trade theories, international market entry strategies, cross-cultural management, and the impact of globalization on business operations.
• Entrepreneurship and Innovation
Develop entrepreneurial thinking and learn how to evaluate, launch, and manage new business ventures. Explore innovation processes and start-up strategies.
• Leadership and Change Management
Focus on leadership styles, managing organizational change, and driving team performance. Emphasizes adaptive leadership in dynamic environments.
• Business Law and Ethics
Learn key legal principles affecting business operations, including contracts, liability, and intellectual property. Discuss ethical decision-making in management.
• Digital Marketing
Explore digital tools and platforms such as SEO, email campaigns, content marketing, and social media strategy to build brand engagement and customer acquisition.
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